Vitiligo: How to Address Clients with Fairylike Lashes

You’ve heard the most common concerns from clients who want to enhance their lashes or brows: too thin, too short or too light. But what about a person who comes in with white lashes or brows due to an incurable skin ailment? “Vitiligo is an autoimmune skin condition in which the pigment is lost from areas of the skin, causing whitish or depigmented patches,” explains Edidiong Kaminska, MD, MBS, FAAD, board certified dermatologist in Chicago. It’s a relatively uncommon disease, with about 1 percent of the world’s population affected, according to Vitiligo Support International, which means that more than 50 million people are affected.

5 Social Media Content Marketing Trends to Watch Heading Into 2018

The field of digital content marketing is maturing, and companies need to make sure that their content campaigns and strategies are keeping up. Above all else, it’s important to remember that good content is good content. It doesn’t matter what kind of technology you implement: If your branded content doesn’t resonate with your targeted audience, you have failed. Just as traditional publishing advanced decades ago, digital marketing is following the same trajectory today. The only difference i

3 Ways to Leverage Consumers Affection for Their Smartphones

There is no denying the fact that we are all a little obsessed with the various machines in our lives, and those laptops, smartphones, desktops, televisions and organizers that support our daily grind have a huge influence on our behavior. Our growing dependency on digital devices is slowly programming us to interact in certain manners. Digital marketing depends on this, and for mobile marketers, it is essential to understand how consumers relate to their smartphones to execute effective mobile

About Us | Natural Body & Skin Care | artnaturals® Perfected by Nature

Our Company has always believed that beauty treatments should stem from the purest forms of nature. We gathered the finest ingredients and extracts from around the world to handcraft health-conscious essentials for your skin, hair and body, mind and spirit. All of our products are BPA-free, cruelty-free, and eco-friendly. Our aim is to offer high-quality items at an affordable price to enhance the well-being of our customers - beauty and nature lovers alike.

The Night My Sister Died

This post was originally published on April 20, 2015. I remember driving up the winding road in Topanga Canyon, California, on my way home from work and feeling kinda blah the evening of May 22, 2002. When I got home, I ate something and went to bed uncharacteristically early between eight and nine. My mom’s voicemail woke me up at 11 p.m.: “Megan, call me as soon as you get this.” My mother’s tone indicated something was wrong, so I called her right back. “She’s gone. We lost her around 11 p.m

Odd Numbers in Titles: The Numbers Game of Earning Clicks

With the average attention span of readers’ down to eight seconds (shorter than that of a goldfish), it’s no wonder the listicle’s easily digestible morsels of information have taken over as the preferred news format for many. You know the ilk: “7 Ways You’ll Know He’s The One,” or “21 Reasons to Try Poke Now.” The argument on both sides of the listicle issue is fierce. The New York Times, for example, came to the listicle’s defense, after noticing the format achieved more organic traffic and c

MGID Geomarketing Research Series

Digital marketing is now bridging national boundaries due to advanced technology, however an astute knowledge of geographical intelligence via geomarketing research is what fine tunes great market segmentation. Some elements of your marketing or communications campaign may require considerable customization, taking into account important factors such as local attitudes toward networking and marketing; culture; language; religion; and the media environment. For example, the color yellow is assoc

Nail Art Business | Nail Art Tips | Nail Techs: Liberty and Justice for You

Have you ever thought about becoming an independent contractor or dreamed of owning your own business one day but felt too insecure and dependent on others? Gaining confidence and individual autonomy can change all of this, and what better time to begin your self-ruling journey than America’s Day of Independence, the Fourth of July? In no particular order, here are 10 ways to cultivate your inner Essie Weingarten (founder of Essie Cosmetics). 1. Accept who you are. This is a no-brainer but ca

Behind The Scenes: Fall 2011 Gel Polish Color Story

Producing the beautiful Tinge of Indulgence in NAILPRO’s September 2011 issue took a lot of time, patience, creativity and SUGAR. (I’m not going to lie and say I didn’t appreciate those props!) Each muffin, cookie or dessert you see “frosted” or “iced” with color are actually goodies topped with one of the new fall soak-off gel colors we featured in the story. The staff at NAILPRO meticulously decorated, placed and styled the treats in a way we felt would best represent the rich, lustrous, bold